Matata lies on the east coast, just north of Whakatane. There are several beautiful beaches in the area making for great swimming and fishing spots. The drive to or from Tauranga is very pleasant as you pass along cliff faces fringed with pohutukawa trees that are alive with diverse birdlife.

Matata is a quiet spot to base yourself to explore the larger cities of Rotorua, Tauranga and Whakatane.