Jasons is the leading distributor of travel information in New Zealand. The combined power of our print, online and distribution channels ensures that the independent traveller has easy access to information on where to stay and what to see and do, at every stage of their journey, 24/7.

Travellers still expect to be able to gather, browse and compare once in market; and whether it’s the weekend or late at night Jasons is always on duty, delivering your message to potential customers in that all-important ‘final mile’.

“Jasons has a key role to play in the distribution of quality information to visitors while in the country and Tourism New Zealand values the input and impact that Jasons has across the country.” 
Tourism New Zealand’s Communications Manager Deborah Gray


We print and distribute over 40 different travel publications annually, available from more than 4000 outlets nationwide.
  • Tailored distribution plans for each of our individual publications ensures targeted, cost effective exposure in return for your advertising spend.
  • Print remains the primary source of information for travellers once in market, second only to word of mouth, a fact supported by Tourism New Zealand’s latest Visitor Experience Monitor and the over 14 million pieces of travel related collateral distributed by Jasons annually.
  • Jasons guides use interactive print technology, allowing readers to access more engaging content about your business, including videos and image galleries, simply by scanning your ad with their smartphone or tablet. *
  • Choose from a range of advertising options to suit all budgets and promotional requirements, with discounted print + online packages. 

To find out more, email us at

  • Motel Directory  Download ratecard >>
    • Published every year since 1967, make sure your business appears in the most widely available and comprehensive free directory of Motel, Hotel and Apartment style accommodation in New Zealand.
    • 200,000 copies printed.
  • Holiday and Campgrounds  Download ratecard >>
    • Jasons Holiday Parks & Campgrounds Directory is New Zealand’s #1 Free Print Guide for campers and Free Independent Travellers.
    • 200,000 copies printed.
  • Route Planners  Download ratecard >>
    • Jasons Route Planners have been guiding Kiwis and overseas visitors around New Zealand for over 23 years and with six regional Route Planners, we’ve got a map for every road trip.
    • More than 1 million copies distributed annually.
  • What’s On Visitor Guides
    • With a balance emphasis on international and domestic visitors, our highly successful What’s On series provides a wealth of information on things to see and do in and around our key centres including Auckland, Rotorua, Wellington, Christchurch and Queenstown.
    • More than 1.2 million copies distributed annually.
  • New Zealand Activity Guide  Download ratecard >>
    • Jasons New Zealand Activity Guide continues to answer the need of the adventure seeking as New Zealand’s only national directory of adventure and leisure activities and experiences.
    • 110,000 copies printed.
  • Queenstown Dining Guide
    • The Queenstown Dining Guide is designed to help with all those breakfast, lunch and dinner decisions, with sample menus from the best restaurants around town.
    • 65,000 copies printed.


    • A leading resource for people planning and booking accommodation and activities in New Zealand with a wealth of regional information and local tips to help inspire.
    • More than 6000 visitors per day.
  • Jasons Mobile app
    • Making it easy for customers to find accommodation and activities wherever they have a data connection via their smartphone or tablet device.
  • Explore! E-newsletter
    • Targeting more than 75,000 active travellers looking for inspiration and deals for their next big adventure.


Jasons has provided a comprehensive brochure distribution network for over 20 years, and we currently service approximately 2090 brochure displays positioned in high profile, high traffic areas across New Zealand. Enjoy the flexibility to choose the circuits in which you want to appear for targeted, cost effective exposure for your business.

Take advantage of our Contracting Warehousing Service and let Jasons manage your brochure stocks for you.
  • You’ll free up your time for more important things.
  • Benefit from robust tracking through our VisitorPointOnline reporting system.
  • Typically save up to 10-25% of your direct costs.
  • Make your brochure available to our extensive database of trade outlets, ensuring it is everywhere your customers are.

“Just want you to know that your consumption reports have been invaluable over the last few days projecting brochure usage for the 2014/15 season.  It is amazing to have all the figures literally at our fingertips, and to be able to make decisions based on fact!” 
- Emilie Bean, Real Journeys Sales Manager NZ & Australia

Find out more about brochure distribution by clicking here.

*Interactive print technology is only available in select publications and for select ad types. Please refer to the ratecard specific to the publication you are interested in for full details.